A Modified Multinomial Logit Model of Route Choice for Drivers Using the Transportation Information System
نویسندگان
چکیده
Due to the rapid advancements of computing, telecommunication and control technologies, the use of Transportation Information System (TIS) has become very popular. Under such system, the public would be able to obtain traffic and transport information in real time through private or public service providers via various means such as variable message signs, Internet, and mobile phones, etc. The amount of traffic information available to road users will definitely be much more than what we are experiencing now. However, while some of these services are free, many come with a price. As a result, the amounts of traffic information received by drivers on the road would vary a lot, depending on how much the drivers are willing to pay for the traffic information. How drivers with different degrees of uncertainty about traffic conditions make their route choice is an important and interesting issue.
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